tag:blogger.com,1999:blog-49584903200427304472024-03-12T16:33:25.569-07:00Digital RavindraRavindrahttp://www.blogger.com/profile/07650204683066566296noreply@blogger.comBlogger16125tag:blogger.com,1999:blog-4958490320042730447.post-63878867767522135462017-02-27T22:08:00.002-08:002017-02-27T22:12:19.609-08:00Google Panda Takes Into Account Site Quality Including Site Architecture <div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhwATINHDWRKFSK6zRh_nD75al_bejG_cGM3OJ9O1X06JmJ3f-MRTS_36CWLVFuzaeHzuiJXxswcaLtLX64hnxwV10w95a5orcwITMckk6RNrjkFct_YGw_B1iIZ06-Ex-Zp1o8X7Ylqu5F/s1600/google-panda-algorithm-digital-ravindra-seo-updates.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhwATINHDWRKFSK6zRh_nD75al_bejG_cGM3OJ9O1X06JmJ3f-MRTS_36CWLVFuzaeHzuiJXxswcaLtLX64hnxwV10w95a5orcwITMckk6RNrjkFct_YGw_B1iIZ06-Ex-Zp1o8X7Ylqu5F/s320/google-panda-algorithm-digital-ravindra-seo-updates.jpg" width="320" height="130" /></a></div><div dir="ltr" style="text-align: left;" trbidi="on">
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Google's John Mueller said in a video hangout on Friday at the 8:54 mark that Google's <a href="https://www.seroundtable.com/tag/panda">Panda algorithm</a> takes into account site quality, including the site architecture. John said, "when we look at Panda we see that as something that is more like a general kind of quality evaluation of the web site and it takes into account everything around the site."<br />
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The question asked was "Does Panda take site architecture into account when doing Panda score or would fixing those categories make no difference at all?"<br />
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John said:<br />
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So that is something where if we find issues across the site where we think this is essentially affects the quality of the web site overall, then that is something that might be taken into account there.<br />
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So if you are saying that your category pages are really bad and that is something you really can improve then that is something I’d work on, I’d work to improve.<br />
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Here is the video embed:</div>
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<iframe width="560" height="315" src="https://www.youtube.com/embed/t-Ffq6xl6p8?ecver=1" frameborder="0" allowfullscreen></iframe>
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Via <a href="https://twitter.com/JohnMu">@johnmu</a> Panda takes everything into account site quality-wise, including architecture (which can impact content) <a href="https://t.co/HQvEbv6Idf">https://t.co/HQvEbv6Idf</a><br />
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<b>Source</b>: https://www.seroundtable.com </div>
Ravindrahttp://www.blogger.com/profile/07650204683066566296noreply@blogger.com0tag:blogger.com,1999:blog-4958490320042730447.post-11926167174298354372016-11-09T23:25:00.003-08:002016-11-09T23:25:55.953-08:00Google slaps 'repeat offender' tag on unsafe sites<div dir="ltr" style="text-align: left;" trbidi="on">
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Google is closing a loophole in its Safe Browsing search policy. While it already flags sites that violate its malware, phishing and other policies, bad actors can temporary halt those activities. Then, once the warnings are removed, they resume, and unsuspecting searchers are none the wiser. Starting today, however, Google is flagging such sites as "repeat offenders," and webmasters won't be able to appeal the warnings for 30 days.<br /><br />Hacked websites will not be classified as repeat offenders; "only sites that purposefully post harmful content will be subject to the policy," Google notes. There's nothing stopping you from clicking on a link anyway, of course, but a Google Search warning will no doubt dissuade a lot of users. In addition, Google Chrome will put up another warning page that will probably convince the majority of users to not enter a dangerous site.<br /><br />Google's Safe Search no doubt stops a lot of hacking, and the new policy will help. What's really needed is a way to stop or limit the damage from email phishing attacks, however. Those have caused some of the largest breeches on the internet, reportedly including the hack of Clinton campaign chair John Podesta.<br /><br />Source: Google</div>
Ravindrahttp://www.blogger.com/profile/07650204683066566296noreply@blogger.com0tag:blogger.com,1999:blog-4958490320042730447.post-12211863087430820652016-06-14T07:09:00.000-07:002016-06-14T07:10:37.194-07:00DMOZ Redesign On 18th Birthday<div dir="ltr" style="text-align: left;" trbidi="on">
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<img border="0" height="115" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjEYH3IE1Hmfq9h6LH73X9l6MTZ6BkCq0SpVubhlpdrXICzX2O26l0ZReDNlknO2t0TycFsH9ZpITdzrdyopkWFzfahYimkVNqRwkNu2hhdSjClQGY7Zws2idIxlaZYni6DmUsjRUTnHKy3/s400/dmoz-logo.png" width="400" /></div>
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Recently one week back DMOZ designed changed to new look<br />
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Few people noticed and you can't blame them, but back earlier this
month, DMOZ announced on their 18th birthday that they have redesigned
their old and legendary web directory <a href="http://dmoz.org/">DMOZ.org</a> - the open web directory. <br />
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Here is the new look, which is mobile friendly.<br />
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<img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiAhvZHdnctTv1-c3fHdfgWRLShJfACX-TgKjKyEtjKZ6xTGclsZUSeYt58IYy9HJ5_duE-ZAXxWiXkCyHrpytMOuBAWZrKE8LbJZX-tpJgDMd43D_QHQG0mNLw9BBoltu86-a8Lloe9E1D/s400/dmoz-redesign-Digital-ravindra.png" width="342" /></div>
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Here is the old design:<br />
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<img border="0" height="252" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0Vy1stfxwIZfKaDnrXd_6mrFfCz1ro-lbFJSqpfNlLG_PlRvYAW6EDSGERhmVASN1LbN8hwdS2QMJfOiSByzF2UMK-OoPwz2vDJUEXq7E47JZ9oXk0rONxIbO8sErUwCfZlqljzse1FvC/s400/dmoz-old-design-digital-ravindra.png" width="400" /></div>
<b>Here are the documented design changes:</b><br />
<ul style="text-align: left;">
<li>The site is designed to work well with mobile phones, tablets, and laptops.</li>
<li>You can simply hover the mouse over icons for descriptions.</li>
<li>Each branch is color-coded.</li>
<li>There's a carousel at the page bottom to take you directly to a different branch.</li>
<li>On any category page, you can expand or shrink each section.</li>
</ul>
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Source: https://www.seroundtable.com/dmoz-redesign-22231.html</div>
Ravindrahttp://www.blogger.com/profile/07650204683066566296noreply@blogger.com0tag:blogger.com,1999:blog-4958490320042730447.post-9219263096836027772016-06-14T07:02:00.002-07:002016-06-14T07:02:48.782-07:00Google launches Springboard, an AI-powered assistant for its enterprise customers<div dir="ltr" style="text-align: left;" trbidi="on">
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Google has unwrapped two significant <a href="http://googleforwork.blogspot.com/2016/06/powering-a-more-connected-and-collaborative-enterprise.html">announcements</a> for its enterprise customers, the most notable of which is the rollout of Springboard, a new digital assistant to help enterprise companies that make use of Google’s services for business.<br />
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Springboard, which has been in testing with “a small set of customers,” is a little like Google Now for enterprise workers. That’s to say that it offer a single search interface which utilizes artificial intelligence to surface information within a user’s suite of Google products — such as Google Drive, Gmail, Calendar, Google Docs and more. That’s important because, according to Prabhakar Raghavan, VP of Engineering for Google Apps, “the average knowledge worker [currently] spends the equivalent of one full day a week searching for and gathering information.”<br />
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Beyond search, Springboard also provides “useful and actionable information and recommendations” to users throughout their work day.<br />
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The second side of today’s news is a new design for Google Sites, a product that acts like an information portal for housing internal company information like quarterly reports or newsletters. Now, when designing a Google Site, users have drag and drop editing and real-time collaboration, creation features that have become standard in other services like Google Docs and Google Sheets.<br />
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Finally, in terms of presentation, Google Sites has been revamped so that the content fits to any kind of screen, be it a smartphone, laptop or 30-inch monitor.<br />
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These changes are rolling out to early adopter programs that existing Google Apps for Work customer can join — the Springboard program is here and Google Sites program is here — while the search giant has teased that it has “a lot more in store” for both services.<br />
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Source: http://techcrunch.com/2016/06/14/google-launches-springboard-an-ai-powered-assistant-for-its-enterprise-customers/ </div>
Ravindrahttp://www.blogger.com/profile/07650204683066566296noreply@blogger.com0tag:blogger.com,1999:blog-4958490320042730447.post-85707213473439726192016-06-01T04:30:00.000-07:002016-06-01T04:30:40.391-07:00Google App for iOS Gets a Speed Boost<div dir="ltr" style="text-align: left;" trbidi="on">
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The Google app for iOS is now faster according to an official announcement from the company. In addition to cutting down loading times the app is been updated with the new features that are designed to help people save time and get information more quickly.<br />
<a name='more'></a>Opening the app and conducting a search will be just a bit quicker now than it was before. Google says this incremental boost in speed will save users a collective 6.5 million hours this year.<br />
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For the first time Google’s accelerated mobile pages will now be surfaced in the Google app for iOS. AMP articles will be designated by the familiar lightning bolt symbol that’s currently being used in Google’s mobile search results.<br />
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In addition to speeding up the app and integrating accelerated mobile pages, Google has also introduced a new feature that will allow you to view sports highlights from your Google Now cards. When a card shows up with sports highlights you can just tap on the play button and watch it without having to leave the app.<br />
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The updated version of the Google app for iOS is now available on both the iPhone and iPad App Store.<br />
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Source: https://www.searchenginejournal.com</div>
Ravindrahttp://www.blogger.com/profile/07650204683066566296noreply@blogger.com0tag:blogger.com,1999:blog-4958490320042730447.post-15801710687553534322016-06-01T00:14:00.000-07:002016-06-01T00:14:19.480-07:00On-Page SEO in 2016: The 8 Principles for Success<div dir="ltr" style="text-align: left;" trbidi="on">
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On-page SEO is no longer a simple matter of checking things off a list. There's more complexity to this process in 2016 than ever before, and the idea of "optimization" both includes and builds upon traditional page elements. In this Whiteboard Friday, Rand explores the eight principles you'll need for on-page SEO success going forward.<br />
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<b>Video Transcription</b><br />
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Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about on-page SEO, keyword targeting but beyond keyword targeting into all the realms of the things that we need to optimize on an individual URL in order to have the best chance of success in the search engines in 2016.<br />
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So what does that involve? Well look, we could spend a tremendous amount of time on any one of these, but I'm going to share eight principles that are behind all of the tactical work that you would put into optimizing that page for that keyword term, phrase, or set of phrases. Most likely, in 2016, it is a set of phrases that you're targeting rather than just a single keyword term.<br />
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<img border="0" height="125" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgaKpBci0-5PjFTmg_l4h7Vwd3FYFwT5s2HnaU2XWeXodABLQe5JywxXztUQ_MsfuQok6uYydCK7C54E7Ggrl51x2npxw1UdngnsPV9Y8rysK99Cpm8nM1ITcaI3wPfjHSlZQwKUq2vioDa/s400/On-Page-SEO-2016-Video-Transcription.jpg" width="400" /></div>
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<b>1. Fulfill the searcher's goal and satisfy their intent</b><br />
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What we are trying to do is fulfill the searcher's goal and satisfy their intent. So there's an intent behind every search query. I'm seeking some information. I'm seeking to accomplish a task. Oftentimes, that initial intent is different from the final goal that someone might have.<br />
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I'll give you an example. When someone searches for types of wedding formal wear, we might infer from that query that, right now, their specific intent behind this search is they want to see different kinds of potential formalwear that they could wear to a wedding, maybe as a guest or as a bride or a groom. But their ultimate goal is probably going to be to decide on one of those specific things and then potentially purchase that item or take something from their wardrobe and add it in there.<br />
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But this means that we need to try and serve both intents. It's actually going to be really tough if we're an ecommerce player to say, "Hey, you know what, I want a rank for types of wedding formal wear, and I want to rank for it with a page that tells people to buy this particular tuxedo."<br />
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That's tough for a bunch of reasons. You don't know whether that formalwear is going to be necessarily black tie in the United States, which is tuxedo. You don't know whether that person is a male or a female when they're performing the search. A woman, well, they might buy a tuxedo but probably not, at least statistically speaking, they're probably not going to.<br />
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They're probably going to buy a dress. You might have much more success with a piece of content like 20 suits and tuxes men look great in at a wedding. Especially if I'm targeting men or if this is types of men's wedding formalwear, that's probably going to be the piece of content that has a great chance of serving the searcher's intent and fulfilling their goals, especially if we then take that content and link off to the places where you can buy or accessorize all those different pieces. So we're trying to do both of these items in number one.<br />
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<b>2. Speed, speed, & more speed</b><br />
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This is very simplistic, but the idea is really easy here. We know that user satisfaction is a signal that Google interprets in some ways directly and in many, many ways indirectly. We also know that abandonment rates are very high, even higher on mobile for longer-loading pages.<br />
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We know that pages that have fast load times earn more links and amplification. We know that pages that earn more links earn more engagement on them. We know that all of these things including speed itself is positively correlated with rankings, and we know that Google has made page load speed a small, albeit small, but a ranking signal inside their algorithm directly. So critically important.<br />
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<img border="0" height="143" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijuUlXvg4k49dYLLlaTaTFmF1_Dwk18aurEHORV_jv3aTB5ZstOEhXBQorhioyc08QgLw6K64E0mLc0IyaDH1HssdjetZnGZF9DsFipkejQSdHIDMWLXIYKG54SD2Brq32Iz5mQAI_0Ecb/s400/On-Page-SEO-2016-Speed-speed-more+speed-Digital-Ravindra.jpg" width="400" /></div>
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<b>3. Create trust & engagement through UI, UX, and branding</b><br />
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Related to number two is number three, which is creating trust and engagement through UI, UX, and branding. Speed is certainly a big part of the user experience. This is also critical because these two both touch on being mobile friendly, having that multi-device friendliness so that it's capable on any device. UI, UX, and branding though go into some different areas. So if I have my website, I'm really looking for a few different aspects of it from the SEO point of view.<br />
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This is frustrating because it touches on a lot of things that historically have been outside the control of search engine optimization professionals. Thankfully, as SEO becomes more multidisciplinary inside a marketing team, hopefully we have more ability to influence these things, stuff like:<br />
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Have people actually heard of your domain?<br />
Do they know you, like you, and trust you?<br />
Do you have UI and visual elements that make them perceive you as being trustworthy, even if this is the first time they've ever heard of you? That can be things like the images on the page. It can be the navigation. It can be the color scheme. It can be the UI library that you might be using or how you've done the visual layout of things. All of those pieces go into that "Do you look trustworthy?" That's certainly a consideration that a lot of folks have when they're looking at searches.<br />
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Are you intuitive to access? I mean intuitive both from a navigation standpoint and from the consumption of the content on the page as well.<br />
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Hopefully, you have some external validation signals to indicate that the content you have and the brand that you are is trustworthy. Those can be things like testimonials. They can also mean things like references or citations for the data or information that you're providing or links out, all that kind of stuff.<br />
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<b>4. Avoid elements that dissuade visitors</b><br />
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You want to avoid elements that distract searchers or dissuade them from visiting you either at this time or in the future. The most common ones of these that we like to talk about a lot are ones that interfere with the content consumption experience.<br />
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That's things like overlays. "Do you want to stay married? If so, download our guide." Then you have to say, "Yes, of course I want to stay married," or "No, I'm a terrible person and I will not click on your popup," and then another popup will come up.<br />
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Those types of overlays obviously have negative impacts, and you can see them in your user and usage data, your engagement data. You can determine how much of a sacrifice you're willing to make in exchange for, "Well, we did get some email addresses out of this, or we got some conversion rate and so we're willing to make that sacrifice," versus "No, we're not willing to make these sacrifices." You have to choose what types of engagement-dissuading apparatuses you're willing to put on your site.<br />
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But be aware, pogo sticking is a ranking signal. It's something that they judge indirectly for sure and directly potentially as well. Pogo sticking meaning a searcher clicked on your listing in the results, they went to your site, and then they clicked the "Back" button and chose someone else from the results. Google interprets that and Bing interprets that very poorly for you.<br />
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<b>5. Keyword targeting</b><br />
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Keyword targeting, classic on-page ranking signal, still true today. I know that many of us still see or are starting to see a lot more entrants into the search results that don't do very particular keyword targeting, at least don't do it the way we've historically perceived it, where it's very keyword-driven. But it's still incredibly smart to do this if and when you can. You just need to balance it out with all these other aspects.<br />
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<b>Title element</b><br />
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Places that I would start. In fact, this is basically in order of importance. Title element, I would place the keyword term or phrase, the most important term or phrase that you're targeting in the title element in the headline of the page.<br />
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That can be the H1 tag, but it doesn't need to be it. It could be just the bold, big headline at the top. That should match the page title generally speaking or be very close, because what you don't want is you don't want a searcher who clicked on one title element and then landed on a page that had a different headline and they perceived that mismatch, and so they clicked the "Back" button. That's dangerous.<br />
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<b>Page content, external anchor links, alt attributes, and URL</b><br />
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You want it obviously in the page content. If you can, when you can control it, you want it in external anchor links to the page. So if, for example, I have my home page about weddings and I am interviewed for something, I might put in my bio something about the wedding styles website that I own and control, and I would link back to that in that external anchor text.<br />
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I want it potentially in the alt attribute of any images or photos or visuals that I've got on the page. I want it in the URL. Again, if I can control it and the URL is less important, so we're going in decreasing order of importance here.<br />
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<b>Image file name</b><br />
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I want it in the image name. Especially if I'm trying to rank in Google image search, image name, the file name of the actual image does matter and is important.<br />
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<b>Internal links</b><br />
<br />
Finally, I want it in internal links to the degree that it's intelligent and balanced and doesn't look spammy. <br />
<br />
Do all these items, you've got your keyword targeting down. But this is not like the past, where just nailing keyword targeting is going to take my rankings to where they need to be. I've got to do all these other seven things too, including number six, related topics targeting.<br />
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<b><img border="0" height="223" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiFusZVOP4tA14VmrpLXqTRqUsjQAxGopu0kmQuTVa3pmMMxsjsF-YxEOx0XnFymUINCYoJerXHEWBHlLp-2lET_mAxEbDEO8hOtfLfru6dfbHwmJu3Dy6-kZsu84FN4JxAFsG3hCOWvvc6/s400/On-Page-SEO-2016-related-tpoics-targeting.jpg" width="400" /></b></div>
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<b>6. Related topics targeting</b><br />
<br />
So related topics is basically this concept that Google has a huge graph of lexical combinations and semantic analysis. They can essentially say, "Hey, when we see wedding formalwear, we often also see these terms and phrases, terms like tuxedo, tux, wedding dress, bowtie, vest." In the United Kingdom, almost certainly we would see waistcoat, which is what we call a vest here in the United States, or a wedding suit, which is what is traditionally worn in weddings in the U.K. versus a tuxedo here in the United States.<br />
<br />
Now, given that Google sees these terms and phrases very commonly associated with this one, they've essentially started to build up this graph between these, and so these topics they would say are very important to this search term. If someone's looking for wedding formalwear, it's unusual for them to find a page that has high relevance for users that doesn't also include these types of words and phrases. <br />
<br />
Therefore, as a search marketer, as a content creator, we need to think about: What are those terms and phrases that are related here, and how do I make sure to include them in my content? If I don't, my ranking opportunity may decrease compared to my competitors who've intelligently used those terms and phrases.<br />
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<b><img border="0" height="177" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjCwIjC3MkCo22mzQE34KcEcvz_Y7LYnjge3c-eZkIvaeA66qZCYbc99ARGcwj4GXSJ6t8jSyKNQvwfWkA46L65Lg5ZtmY_lWXdmW7H6iC7NJHwckQr4_gZ-uLXJZ5LwBKfn_Q7OdY90JZa/s400/On-Page-SEO-2016-snippet-optimization.jpg" width="400" /></b></div>
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<b>7. Snippet optimization</b><br />
<br />
With a page, we're not just trying to drive the ranking. We're also trying to drive the click. So ranking number four and earning a 6% click-through rate, that might not be great, especially if the average is more like 11%. Then we're earning half the average for our ranking position. That seems a little funny. Those percentages are not precise, but you get the idea.<br />
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We want to have the best-optimized snippet that we possibly can in the SERP. So you can see here I've got this, "what to wear to a formal wedding," "a guide from randsfashion.com" and it's mobile-friendly. It's published on May 10, 2016. Then it has this nice meta description, the snippet there. This is essentially my advertisement to searchers saying, "Please click on my link. I want your click."<br />
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<b>On-page elements</b><br />
<br />
Bunch of elements that go into this: the title, obviously, the meta description. The URL format, this randsfashion.com, very simple on home pages, gets much more complex when we have pages that are internal because Google starts to assign categories if you have messy URL parameters or inconsistent categories, tagging systems that can get nasty.<br />
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<b>Publication date</b><br />
<br />
Publication date matters quite a bit, especially for searches that have a fresh component. So if people are searching for types of wedding formalwear, well, you might not need to worry too much. But what if lots of people who search for this search for types of wedding formalwear 2016? Well, now you really need that fresh publication date. In fact, if Google sees lots of people search for that, they might actually take it as an intent signal that types of wedding formalwear alone deserves that date in there and that they should be ranking fresher content higher up because lots of people are looking for more recent, modern stuff.<br />
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<b>Use of schema</b><br />
<br />
Whenever there's an opportunity, for example, if you're in the recipe space, there are schema markups specifically for recipes. If you're in the news space, there are opportunities for news. If you do video, Google doesn't really obey it very much, except with YouTube, but there are video opportunities for schema markup. There are all sorts of other kinds depending on what you're in, certainly local and maps and a bunch of other ones.<br />
<br />
<b>Domain name</b><br />
<br />
That is something to consider. In fact, when you're registering a domain name and building out a site, you should be thinking about how people want to click on it, the brandability, the snippet optimization, all that.<br />
<br />
<b>Content format</b><br />
<br />
Content format is particularly important because Google, especially when there's a more question-based search query, they've started showing those longer meta descriptions. So if you can encapsulate what you know is essentially the critical piece of content that answers the user's question, chances are you might be able to get that larger space, vertical space in the SERP, and that might mean that you can draw more clicks in as well. <br />
<br />
This works really well with lists. It works nicely with forums and discussions, threads. It works nicely with elements where you have a bunch of specific how-to, step-by-step process, those types of things. Same story with instant answer possibilities that you want to appear at the top of that Google SERP with an instant answer if you can. We know that that actually doesn't take away click-through rate. It actually drives more of it. In fact, the real estate there means that you often get more clicks than organic position one, which is pretty great. Of course, all the different kinds of SERP feature opportunities like we talked about — images, maps, local, news, what have you.<br />
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Piece of the whiteboard: A positively trending graph with quality of content on the Y axis and difficulty of ranking on the X axis.<br />
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<b><img border="0" height="226" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhy9EFBfdW4JXYQhBZXRsHhGGT3_23F8HbsjpRKRFxe-YviDL55Ls7crjgm7zyuIVeut5NkwAHU7B8SS4qviMXMdz8uFBY0UrrCaWKQGKyAjziAXdcKsArg8w23xwT0hA4P5dyB_eLJ5hQ9/s400/On-Page-SEO-2016-unique-value-amplification.jpg" width="400" /></b></div>
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<b>8. Unique value + amplification</b><br />
<br />
<br />
This is the final piece of things that we're thinking about as we do on-page optimization in 2016. That is I need to be thinking about: What bar do I need to reach in order to have a chance to rank, rank well, and rank consistently? <br />
<br />
This is tough. So if the difficulty of ranking is very easy, the bar that I need to cross is probably somewhere between classic, good, unique content, like this content is good, it's unique, and it exists. That's all it needs. That's a very, very low bar. Even for easy rankings, I would not suggest making that your bar.<br />
<br />
I'd put it somewhere between there and twice as good as anyone else in the competition, but essentially targeting the same types of things. You're doing the same kind of content. You just feel like you're better than anything else in the top 10. That might be a reasonable enough bar for an easy ranking.<br />
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If it gets moderate, if it gets tough, I need to go up to uniquely valuable. Uniquely valuable, by that, we've had a whole Whiteboard Friday on it, which we can refer to, but uniquely valuable being this idea that I provide a value that no one else in the search results provides. So it's not simply that I'm doing a better job. I'm also doing a unique job of providing information or data or visuals, whatever it is that is more and different value than anybody else.<br />
<br />
Then finally, what we've called 10x content. If you have an insane difficulty of ranking, that might be the minimum bar that you need to hit, and we'll link over the 10x video as well. <br />
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Basically, the questions that I'm asking when I'm talking about providing unique value and being worthy of amplification, which is something that our content needs to consider too, is: What makes this better than what already ranks? Do you have a great answer to that question? If you don't, you should probably get one before you try targeting those keywords and producing that content.<br />
<br />
Why will this be difficult or impossible for others to replicate? What's the barrier to entry that your content provides, that all the other content providers can't just look and go, "Oh, well I see that Rand's done a very nice job ranking there. I'll just take that and do it. That should be easy." You need a barrier to entry. What value does this page provide that no other page in the SERPs provides? That goes to our unique value question.<br />
<br />
The last one, who. Who will help amplify this piece of content and why? If you don't have a great answer to who and why, it's going to be incredibly difficult to get that amplification. If you can't get the amplification, it's going to be really, really hard to rank, because as much as on-page optimization does matte — and all of these eight principles matter for rankings — SEO in 2016 is not merely about on-page but about off-page as well, just as it's been the last decade, 15 years. So, as we're creating content, we need to think about that amplification process too.<br />
<br />
All right everyone, look forward to your thoughts, and we'll see you again next week for another edition of Whiteboard Friday. Take care.<br />
<br />
Source: https://moz.com/blog/on-page-seo-8-principles-whiteboard-friday</div>
Ravindrahttp://www.blogger.com/profile/07650204683066566296noreply@blogger.com0tag:blogger.com,1999:blog-4958490320042730447.post-29841063856398189542016-05-18T02:07:00.001-07:002016-05-18T02:07:10.742-07:00Introducing rich cards<div dir="ltr" style="text-align: left;" trbidi="on">
Rich cards are a new Search result format building on the success of rich snippets. Just like rich snippets, rich cards use schema.org structured markup to display content in an even more engaging and visual format, with a focus on providing a better mobile user experience.<br />
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<img border="0" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhR3DnmySBXLoGiCHDCG6iLx200tFSEUDrA8_OhSLAW-5HbtymVe9u8XuM68AsZsiuhsGx4eWJIz-yR6icg1FiMvZKtVzaxJdqXdDtDTkVxcVNF0On_4C-uW93QoFaIfT6DCICyb9-Sj80R/s320/rich-result-evolution-Digital-Ravindra.png" width="320" /></div>
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For site owners, this is a new opportunity to stand out in Search results and attract more targeted users to your page. For example, if you have a recipe site, you can build a richer preview of your content with a prominent image for each dish. This visual format helps users find what they want right away, so you're getting users who specifically want that especially delicious cookie recipe you have.<br />
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We’re starting to show rich cards for two content categories: recipes and movies. They will appear initially on mobile search results in English for google.com. We’re actively experimenting with more opportunities to provide more publishers with a rich preview of their content.<br />
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We’ve built a comprehensive set of tools and completely updated our developer documentation to take site owners and developers from initial exploration through implementation to performance monitoring.<br />
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<b>Explore rich card types and identify where your content fits</b><br />
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Browse the <a href="https://developers.google.com/search/docs/guides/search-gallery">new gallery</a> with screenshots and code samples of each markup type.<br />
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<b>Test and tweak your markup</b><br />
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We strongly recommend using JSON-LD in your implementation.<br />
<ul style="text-align: left;">
<li>Find out which fields are essential to mark up in order for a rich card to appear. We’ve also listed additional fields that can enhance your rich cards.</li>
<li>See a preview in <a href="https://developers.google.com/search/docs/guides/mark-up-content#mark-up-your-content-properties">revamped Structured Data Testing Tool</a> of how the rich card might appear in Search (currently available for recipes and movies).</li>
<li>Use the the Structured Data Testing Tool to see errors as you tweak your markup in real time.<b> </b></li>
</ul>
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<b><img border="0" height="247" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPcHjsPnuOx6qLISwQAdOaqNs5zqLwT7KoC9MC14n8pPPZGkc5_NC-RgaDxBTbKAw0c2MwUOFHkVh3Ch9ujBJHGTxJsyCohp4nb0ZCnRMyNLd4FOAMdomIB2U385ildH2hTPcKx6aWCMQA/s400/structured-data-testing-tool.png" width="400" /></b></div>
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<b>Keep track of coverage and debug errors</b><br />
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Check how many of your rich cards are indexed in the <a href="https://www.google.com/webmasters/tools/rich-cards">new Search Console Rich Cards report</a>.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiguNlF36Say4eBJB97SHLWATs6ZyO8v_GFkki9W56dTAvynquy-Xp6FEkk-sSf3n6hFt0MQ_qqscksnOTY0Uis7sIkaJGnE4Ny9dirYmvrVP4kD47LVcFgMPUvQwHHyLA-knnLQpEn19h5/s1600/rich-card-errors-Digital-ravindra.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="181" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiguNlF36Say4eBJB97SHLWATs6ZyO8v_GFkki9W56dTAvynquy-Xp6FEkk-sSf3n6hFt0MQ_qqscksnOTY0Uis7sIkaJGnE4Ny9dirYmvrVP4kD47LVcFgMPUvQwHHyLA-knnLQpEn19h5/s320/rich-card-errors-Digital-ravindra.png" width="320" /></a></div>
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Keep an eye out for errors (also listed in the Rich Cards report). Each error example links directly to the Structured Data Testing tool so you can test it.<br />
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<a href="https://support.google.com/sites/answer/100283">Submit a sitemap</a> to help us discover all your marked-up content.<br />
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<b>Find opportunities for growth</b><br />
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In the Rich Cards report, you'll see which cards can be enhanced by marking up additional fields.<b> </b><br />
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<b><img border="0" height="202" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgd9SHLrND3zAqdCgunojOhZdPwM3m4vBCX-o6BVkcZPFZzVPPN9rwmsxGHWhwUFX3HxaFuX9stspqUGIAHjTxoQAPEoPWglKSn9EEAkJg__4HM_ey4X0Qs-TtWXPtGxLEYgAonfOlVFrqR/s320/enhanceable-rich-cards-digital-ravindra.png" width="320" /></b></div>
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<b>Monitor performance</b><br />
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A new “Rich results” filter in Search Analytics (currently in a closed beta) will help you track how your rich cards and rich snippets are doing in search: you’ll be able to drill down and see clicks and impressions for both.<br />
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Q: Can I keep my existing rich snippets markup?<br />
A: Yes, you can! We’ll keep you posted as the rich result ecosystem evolves.<br />
Q: What about the Structured Data report in Search Console?<br />
A: The Structured Data report will continue to show only top-level entities for the existing rich snippets (Product, Recipe, Review, Event, SoftwareApplication, Video, News article) and for any new categories (e.g., Movies). We plan to migrate all errors from the structured data report into rich card report.<br />
Q: What if I use the wrong markup?<br />
A: Technical and quality guidelines apply for rich cards as they do for rich snippets. We will enforce them as before.<br />
Learn more about rich cards in the <a href="https://events.google.com/io2016/schedule?sid=8f9c1403-0cef-e511-a517-00155d5066d7#day2/8f9c1403-0cef-e511-a517-00155d5066d7">Search and the mobile content ecosystem</a> session at Google I/O (which will be live streamed!) or on the Developer site. If you have more questions, find us in the dedicated Structured data section of our forum, on Twitter or on Google+.<br />
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source:https://webmasters.googleblog.com/2016/05/introducing-rich-cards.html</div>
Ravindrahttp://www.blogger.com/profile/07650204683066566296noreply@blogger.com0tag:blogger.com,1999:blog-4958490320042730447.post-42651752398931010852016-05-13T02:20:00.001-07:002016-05-13T02:20:28.670-07:00Google to ban payday loan advertisements<div dir="ltr" style="text-align: left;" trbidi="on">
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<img border="0" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGw7aSVmupUas8hyanwirdkwNqC0VJ8QHR2SgbB_30YwcVr1Pzi8e4nweixm9D3awD-C1YyosVdl6DPYiu9v5bjShaMXFRYoIl1OGq9zKjYPKUBLsmjYoZ82N7yr0H7psqwYfobFSI-KT1/s320/google-payday-loan-advertisers.jpg" width="320" /></div>
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Google’s ban on payday loan ads will cost the company millions. Paid search research firm, AdGooroo, estimates Google will lose $34.5 million in US ad revenue on desktop alone. While a considerable sum, Google’s not like to feel much of a pinch considering it took in over $64 billion in total ad revenue in 2015.<br />
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AdGooroo’s system observed 4,211 advertisers bidding on a set of 726 payday loan-related keywords in the US on Google desktop search in 2015. MoneyMutual.com and QuickerCash.com topped the list of advertisers, each spending over $2.5 million last year on those keywords. The top four spenders in AdGooroo’s report lenders, but lead generation companies that sell consumer loan applications to lenders.<br />
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<img border="0" height="193" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjN5Cha39YdvGZv7XSt-q26_62ZGrLrTsnb3a6UZuuVuSn823e_00FxAEKiHrifnOOaHa6L0EArCsJ1nI3z5wpxoq9r_x1WOhDjSon1dRvayHBaz3t2-3cSHbxARErAnkqZfLLB-wKizSxh/s320/Google-Gives-Up-34.5-Million-Payday-by-Dropping-Payday-Loan-Ads-AdGooroo.png" width="320" /></div>
Google’s ban on ads for payday loans that require repayment within 60 days is global. In the US, ads promoting high-interest loans with an APR of 36 percent or higher will not be allowed to run in the US. The changes take effect on July 13, 2016.<br />
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source: http://searchengineland.com/googles-ban-payday-loans-estimated-cost-millions-lost-ad-revenue-249411 </div>
Ravindrahttp://www.blogger.com/profile/07650204683066566296noreply@blogger.com0tag:blogger.com,1999:blog-4958490320042730447.post-13787186589560304052016-05-13T02:07:00.000-07:002016-05-13T02:07:43.760-07:00Google’s mobile-friendly algorithm boost has rolled out<div dir="ltr" style="text-align: left;" trbidi="on">
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<img border="0" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhgGu16zHNZCPwkvYq0JQb4qBRqL8w2Lq-feTa7iqdylDvZWIHnWklWz5PBI6aPBPDI8w3LL5bN7tBP1pLwLEJh5ImMWF1BbSRgusUaDU6CQArf4G3UtGTATlU5QFVwhO0WRYPXZX4UdF_5/s320/google-mobile-friendly-algorithm-rolled-out.jpg" width="320" /></div>
Google has fully rolled out the second version of the <a href="http://searchengineland.com/library/google/google-mobile-friendly-update">mobile-friendly update</a> today. Google Webmaster Trends Analyst John Mueller announced it this morning on Twitter, saying, “The mobile changes mentioned here are now fully rolled out.”<br />
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Google gave us a heads-up in March that they are preparing to boost the mobile-friendly algorithm in May, and clearly, that has finished rolling out today.<br />
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This technically is supposed to “increase the effect of the [mobile-friendly] ranking signal.” As we reported in March, Google said if you are already mobile-friendly, you do not have to worry, because “you will not be impacted by this update.”<br />
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As a reminder, the Google mobile-friendly algorithm is a page-by-page signal, so it can take time for Google to assess each page, and that is why it took some time to roll out fully. So depending on how fast Google crawls and indexes all of the pages on your site, the impact can be slow to show up.<br />
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One webmaster asked if this is “mobilegeddon 2,” and John Mueller responded, “No, not really.”<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhX7s2jxPAIisWP1z8AxiMzNM6SSwKHzP_2IxxlyQ6C5QmrDCx2mGXpPrAdzTxaw0MTDWBa_DB1BRZFHaMJ7rNnOx8raLLBZZmBYg-UO0eItcTFBzogKyO9WyE3B1rPw4E7AcObuP8RCwY9/s1600/Google-Mobile-Friendly-algorithm-rolled-out-May-12-2016-Digital-Ravindra.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="170" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhX7s2jxPAIisWP1z8AxiMzNM6SSwKHzP_2IxxlyQ6C5QmrDCx2mGXpPrAdzTxaw0MTDWBa_DB1BRZFHaMJ7rNnOx8raLLBZZmBYg-UO0eItcTFBzogKyO9WyE3B1rPw4E7AcObuP8RCwY9/s320/Google-Mobile-Friendly-algorithm-rolled-out-May-12-2016-Digital-Ravindra.JPG" width="320" /></a></div>
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You may have seen ranking and traffic changes from Google’s mobile search results to your site this week due to this update.<br />
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If you are not mobile-friendly, or if you want to ensure that you are, check the Google mobile-friendly tool, and check Google’s mobile guidelines. It is never too late to benefit from this mobile-friendly algorithm; it is real-time based on how fast Google crawls your pages.<br />
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source:http://searchengineland.com/googles-mobile-friendly-algorithm-boost-rolled-249357 </div>
Ravindrahttp://www.blogger.com/profile/07650204683066566296noreply@blogger.com0tag:blogger.com,1999:blog-4958490320042730447.post-86796258682062992992016-03-30T04:40:00.000-07:002016-03-30T04:40:11.103-07:00Google: isSimilarTo Not Similar To Canonicals<div dir="ltr" style="text-align: left;" trbidi="on">
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<img border="0" height="130" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5G4YmPONXGcyOPvBBULv5qete895iSVEpMKjXYmGcbGvMeuWHpNZTPWibKNOVUX_uO96hWUDjLH6ZYNq0N7q_2x3aQlb42L93VO-ddDfdzKIwKF_K6JjACOxbdEXkkd5D0rZ2Ak1CcQfb/s320/Google-is-similar-canonical-ar-different-digital-ravindra.jpg" width="320" /></div>
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All of you know what a canonical does, right? It basically is a 301 redirect designed for spiders only - more on that <a href="https://support.google.com/webmasters/answer/139066?hl=en">over here</a>. But many of you do not know about the isSimilarTo schema. As <a href="https://schema.org/isSimilarTo">defined</a> by schema.org, it is a pointer to another, functionally similar product (or multiple products).<br />
<br />One webmaster asked John Mueller of Google if it is treated by Google the same as Google treats a canonical. The answer is no.<br />
<br />Here are the tweets <a href="https://twitter.com/cremf">@cremf</a> & <a href="https://twitter.com/JohnMu">@JohnMu</a><br />
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<img border="0" height="257" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-QvmW38AwWhuBBCjmywYvfj-zmYyHURizVQYB0R67Q5Bi4We1L1gVpUweNNzWA4pxe8ZUlQPeylrukNrm751snpkIey9ofc90Y_pU1rUQvlc7J3WUeFUNhWiVM6n0Ic4yD4bZjAvM8K-l/s400/Google-update-isSimilar-to-Not-Similar-To-Canonicals-Digital-ravindra.JPG" width="400" /></div>
<br />So they are not really similar at all. Good question, never seen it before.</div>
Ravindrahttp://www.blogger.com/profile/07650204683066566296noreply@blogger.com0tag:blogger.com,1999:blog-4958490320042730447.post-53344407699538022232016-03-30T04:30:00.000-07:002016-03-30T04:30:12.550-07:00Google Tests Lifetime Value Report in Analytics<div dir="ltr" style="text-align: left;" trbidi="on">
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<img border="0" height="130" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHPt9Bxul8ySfAHl_SI8nqsgEeATF6EgPcHh3q3G4NOIoXg1gGjgWDvvsY9YDhlXDkVgXPJjzwBge5Ft-k9kX1ycWE54MfRj3Nn_y-8A9mxwF06Ga0e6K4_2m78OVyIMXZL2t8LIm1Rnhi/s320/Google-Tests-Lifetime-Value-Report-Analytics.jpg" width="320" /></div>
Google Analytics has added a new report to some analytics users reports named the Lifetime Value report. The Lifetime Value report shows the value of your different users acquired through different channels.<br />
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Google <a href="https://support.google.com/analytics/answer/6182550?hl=en">explains</a> the "report lets you understand how valuable different users are to your business based on lifetime performance across multiple sessions. For example, you can see lifetime value for users you acquired through email or paid search. With that information in hand, you can determine a profitable allocation of marketing resources to the acquisition of those users."<br />
<br />Here is a screen shot of the option in the acquisition tab, which I personally do not see, but <a href="https://plus.google.com/u/0/+RanyereRodrigues/posts/hAeQ54W3Wux">+RanyereRodrigues</a> shared on Google+.<br />
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<img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgy5WqzfQ5YJOR7A6XxoM3yiuDbbbrzUmpxYUqhRqafQTGcN2QfwkhFibSOdlXgfwdEUAyABEMpnv3hwJ8I45R8BXm6rW6xTZOLpXTUfyq-Zhk6H-H4_fYS33sreWRqQhFt4DC_XDtfbeCM/s1600/google-analytics-lifetime-value-digital-ravindra.png" /></div>
<br />Here is a picture of the report:<br />
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<img border="0" height="207" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMpiZ0Gfvh5AtAOlXpQLyG0uaAH-XkmtXgL_lLjc6b0hEz45pa1t1Ycu9as5CuPHGanFoxAAAzUzWrb5SjXlk5My94J_xNk-QUK_tGuDsgp0DiI__mP4g84bf2eeUmxz3Cycx7MRBR_AHA/s400/GA-lifetime-value-report.png" width="400" /></div>
<br /><br />For more details, see this <a href="https://support.google.com/analytics/answer/6182550?hl=en">help article</a>.<br />
<br />source: www.seroundtable.com/google-analytics-lifetime-value-report-beta-21846.html</div>
Ravindrahttp://www.blogger.com/profile/07650204683066566296noreply@blogger.com0tag:blogger.com,1999:blog-4958490320042730447.post-85922271779019622482016-03-18T07:11:00.000-07:002016-03-18T07:11:11.872-07:00Google will update Mobile Friendly Ranking Factors in May 2016<div dir="ltr" style="text-align: left;" trbidi="on">
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<img border="0" height="130" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjyxQvR0JFLRW6p3I4kfKCT288lLatAkOWjqQQ4T8_kGjUOWaZ_u5jzibq54o6TGefR-IsNLRHNo1mjr1UjUdGAuR3l3J6pTknad62ZVYdCMZtRtOoFVr9a1x_F-6VSRMlbXLPAku48k1_1/s320/google-mobile-friendly-digital-ravindra.jpg" width="320" /></div>
Google <a href="https://webmasters.googleblog.com/2016/03/continuing-to-make-web-more-mobile.html">announced</a> that the mobile friendly ranking algorithm which launched on April 21, 2015 will be getting a ranking signal boost in the beginning of May.<br />
<br />Klemen Kloboves from Google said "beginning in May, we’ll start rolling out an update to mobile search results that increases the effect of the ranking signal to help our users find even more pages that are relevant and mobile-friendly."<br />
<br />He said two more things:<br />
<br />(1) "If you've already made your site mobile-friendly, you will not be impacted by this update." Will you not benefit more from this update if they are boosting the signal? Or maybe the change will only have a negative impact on pages that are not mobile friendly?<br />
<br />(2) "The intent of the search query is still a very strong signal - so even if a page with high quality content is not mobile-friendly, it could still rank well if it has great, relevant content." So non-mobile friendly pages can and will still rank, if the query deserves it.<br />
<br />We've covered the first mobile friendly update exhaustively and you can catch up on all of that over here if you have the time.<br />
<br />In short, test your pages to make sure they are mobile friendly using this <a href="https://www.google.com/webmasters/tools/mobile-friendly/">tool</a>.<br />
<br />The first mobile friendly update was not a "mobilegeddon" as many expected it would be. This one will have even less of an impact than the first, so this one should not be a geddon at all.<br />
<br />Gary Illyes even said that on <a href="https://plus.google.com/u/0/+GaryIllyes/posts/Lg2ptTV1vRH">Google+</a>, "was there anything catastrophic about the first mobile friendly update? If not, then I'd prefer ditching that name."<br />
<br />So no need to panic, just go mobile friendly already if you are not.<br />
<br />source: https://www.seroundtable.com/google-mobile-friendly-algorithm-to-get-a-signal-boost-in-may-21794.html</div>
Ravindrahttp://www.blogger.com/profile/07650204683066566296noreply@blogger.com0tag:blogger.com,1999:blog-4958490320042730447.post-56068213818457334612016-03-15T06:29:00.002-07:002016-03-15T06:29:33.720-07:00Google launched new product Google Analytics 360 Suite for enterprise marketers<div dir="ltr" style="text-align: left;" trbidi="on">
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<img border="0" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEibLwEzViRFzrrvKysH56dGl403oIGo8S8EnYeei1avmAQKWJ1Eo_IRJFqYg7lb-rHGEFsqYtuikuyCFQVYd3HjeIDrPTjyOF3F_RUgfkONhaxYgDLVGSi6AuprcW0omP5-z0wPdDQ3KhKD/s320/google-analytics-360-suite-Digital-ravindra.jpg" width="320" /></div>
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Google is <a href="http://analytics.blogspot.com/2016/03/introducing-google-analytics-360-suite.html">introducing</a> a new product for enterprise marketers today that will compete Adobe’s Marketing Cloud and similar services. The new product name is Google Analytics 360 Suite.<br /><br />Google Analytics 360 Suite will will combine of 3 main products into a single solution for marketers. Google Analytics 360 combines the Google Analytics Premium (now as Google Analytics 360) and Adometry (which it acquired in 2014 and which is now as Attribution 360), with an enterprise-class version of Google’s Tag Manger and three new products (Audience Center 360, Data Studio 360, and Optimize 360).<br /><br />One of the Google senior diecrtoe of product management Babak Pahlavan said that, "Google Analytics 360 Suite is to provide marketers with a new solution that helps them work more efficiently in a multi-screen world".<br /><br />“But this is about understanding the customer journey all the way to conversion,” Pahlavan added.<br /><br />This product consists of these six different applications that are all tightly integrated with each other is meant to help marketers engage with the right users at the right time and help advertisers understand their customers’ journeys better.<br />
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<img border="0" height="332" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRrdKX-EZysCH5c6jc67OWip2K3lOpBZoIYaktw1i2SgSrO8SA6FuTu5JdcOca1qaiYiQvN0IuuR_RUu02RNMXHjESxyd0RconXIkPsf-r9aL8rxYquXgxy80UwIKIzpLnIxh-jLkTZAdu/s400/Google-Analytcis-360-suite_overview_with_data-Digital-ravindra.png" width="400" /></div>
<br />Google Analytics 360 — the re-branded version of Google Analytics Premium. It’s where all of the measurement data Google collects comes together, after all.<br /><br />Audience Center 360 - a data management platform that will be integrated with Google’s own tools (including DoubleClick) but that can also pull in data from third-party providers.<br /><br />Optimize 360 - another completely new product, Google will now make it easier for marketers to run A/B tests on their sites to, for example, find the best version of a text snippet or image.<br /><br />Google Data Studio 360 - this is where all of the data visualization and analysis happens<br /><br />Google Tag Manager, Google Analytics and Attribution are all rebranded versions of existing tools that will now get additional features. Most of these changes are scheduled to roll out over the next couple of months.<br /><br /><a href="http://www.google.com/analytics/360-suite/">Google Analytics 360 Suite</a> have four new products (Audience Center, Data Studio, Optimize and Tag Manager) are now in limited beta.<br /><br />Who ever already using Google Analytics Premium and Adometry Google will send an invite to join the new betas in the coming months.<br />
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here is snapshot of Google Analytics 360 Suite<br />
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<img border="0" height="303" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjXrCZ5YPnk1max3f_UIhZA98xqVRkBZ_b8jUVePMVvGE1XIuNVkwoCt0wuoTvPyoqdy0dfJ9AjslkPL7Az0qYqY3dS0kQKRN0SPaPbfHGvuypfqX5n1sBNpRWOBJpulkLnE8aLkdelORMf/s400/google-analytics-360-suite-snap-shot-digital-ravindra.png" width="400" /></div>
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Ravindrahttp://www.blogger.com/profile/07650204683066566296noreply@blogger.com0tag:blogger.com,1999:blog-4958490320042730447.post-39873617125069691932016-03-09T03:16:00.002-08:002016-03-09T03:16:36.825-08:00Google confirmed removing Page Rank Toolbar soon<div dir="ltr" style="text-align: left;" trbidi="on">
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<img border="0" height="142" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjyVw3Odm0SSUjJf1hGhuqqcgvdEF30qNPDh7VvP6vJ5-OmZD9Bsgq6PZMZc9y-H5AA4lIBFVObF9sg18VCHnizqXD2RuaZEbGUY2BZPCPjakXbZUMPpvXm7lqveOaqbNx_3pYY_wyNgkVH/s320/google-pagerank-toolbar-digiral-ravindra.jpg" width="320" /></div>
Recently Google has confirmed with <a href="http://searchengineland.com/">Search Engine</a> Land removing Page Rank Toolbar very soon. Previously we are using a a tool or a browser that shows you Page Rank data of your site form Google, within the next couple weeks it will begin not to show any data at all.<br /><br />Google explained Page Rank will not be removing completely only Page Rank data shown in the Toolbar are going away completely. For website Page Rank Google still uses Page Rank data internally within the ranking algorithm continues.<br /><br />For years and years, <a href="http://www.google.com/">Google</a> has exposed Page Rank from their Toolbars and browsers and hasn’t updated the Page Rank score in it in years.</div>
Ravindrahttp://www.blogger.com/profile/07650204683066566296noreply@blogger.com0tag:blogger.com,1999:blog-4958490320042730447.post-53401143712117540492016-03-04T04:58:00.003-08:002016-03-04T04:58:37.184-08:00Average Conversion Rate (CVR) in Google AdWords by industry<div dir="ltr" style="text-align: left;" trbidi="on">
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<img border="0" height="185" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiKvgYVxwEIbhbhyhF9TlYsshGMEuPZqrGnvywAQUpHjNp8ATcr5HBpJXyJnjKFAyzqPSusjB2rsunB4MvEiedm2_1xmQ6q_3eL42RGmwczL67j3_RnZZBK2LfZsRxiLb_pN7eQuNVMLoPL/s320/increase-conversion-rates-digital-ravindra.jpg" width="320" /></div>
Using Google AdWords (PPC) everybody wants to increase their conversion rates what ever they spent. We see here how much each industry got good Conversion Rates (CVR) for well optimized campaigns<br /><br />You can find averages across these AdWords metrics for top most industries:<br />
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<img border="0" height="260" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjygwvqdEsivV2_8VG1F6x0Rb06sd61lGfmO5qrA-0wYmizVLP_MLFyZkTRT82xFm86NKKDxKph9F46oZPpjn0BHcA8N24F7HkJF1QoeuozE6V6QnGLYUjDi5QKji-2HACr4HIv8Rr8FcVd/s320/Average-Conversion-Rate-CVR-Google-AdWords-industry.JPG" width="320" /></div>
<br />These all industries Finance and Insurance industries convert amazingly well on both the search network Conversion Rate (CVR) is 7.19% CVR and for same industry Display Network Conversion Rate (CVR) is 1.75% CVR. Easily we converted good CTR in this industry while well written ad campaign with relevant ad copy<br /><br />After that other industries are with high Search Network Conversion Rates (CVR) include Consumer Services is 5.00% CVR, Advocacy is 4.67% CVR, after that slight difference between Real Estate & Legal CVRs are 4.40% and 4.35% are respectively.<br />
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<img border="0" height="244" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgtUGNT0Y_i0TSsvDU0hX7jGUaVibyGEybXWtmIuEupneFIhSdDMZrQTaUC7WjsoLpmZ7k5r9K8T8NG3qrYYkFrE7kfut0E3qnesuiLs6vGmxi0EysefBXE_3YDFzyEvx7aS3-XjsK2FOIi/s640/Average-Conversion-Rate-CVR-Google-AdWords-industry-Ravindra-Digital-Marketing-Expert.JPG" width="640" /></div>
<br />Other side industries are with high display Network Conversion Rates (CVR) include Home Goods and Real Estate are 2.19% and 1.49% respectively.<br /><br />For E-commerce clients may not have many options to change their offer and consequently suffer one of the poorer average search conversion rates (1.91% CVR).Google AdWords advertisers should focus on improving the performance of their keywords with high commercial intent to yield the most out of their search campaigns.<br /><br /><b>Average Conversion Rate (CVR) for All industries</b><br /><br />
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Across all industries the average Conversion Rate (CVR) in Google AdWords is 2.70% CTR for search network and 0.89% CTR for display network. </div>
Ravindrahttp://www.blogger.com/profile/07650204683066566296noreply@blogger.com0tag:blogger.com,1999:blog-4958490320042730447.post-55710945300589110532016-03-02T20:21:00.000-08:002016-03-02T22:06:03.914-08:00Average Click-Through Rate (CTR) in Google AdWords by industry<div dir="ltr" style="text-align: left;" trbidi="on">
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Using
Google AdWords (PPC) we can increased in sales/leads immediately for
all industries. But which industries are good for average Click-Through
Rate (CTR) read here<br />
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You can find averages across these AdWords metrics for top most industries:<br />
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<img border="0" height="267" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgt2dQFfOmtSvHZwLVSEgENWgBOn3wZu120-fDzvUc2J3jGKgTWZku5XkBathj-kjzE7Y3Uj6vnP0yg_0-ohT7ftxeh2D55oix9_jbGqz6z_XA3ZIT50X2B0-43NrlCKcKDq2kA5roYw9Re/s320/Average-Click-Through-Rate-CTR-in-Google-AdWords-Industry-SEO-Ravindra-1.JPG" width="320" /></div>
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These
all industries Dating and personal services really work with PPC in
Search Neteork, the average Click-Through Rate (CTR) for this industry
is 3.40% across all industries. Easily we can get it write powerful
emotional ad copy when your users are searching for love.</div>
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After
that other industries are with high Search Network Click-Through Rate's
(CTRs) include Finance is 2.65% CTR, B2B is 2.55% CTR, Consumer
Services is 2.40% CTR, and Technology next with 2.38% CTR.<br />
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Legal
services are struggle to attract attention on Search Network ads with
low average 1.35% CTR. Due to advertising restrictions enforced by both
Google and government organizations so Legal services are not attract
the customer in respective industry<br />
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Other industries that often have poor Click-Through Rate's are eCommerce is 1.66% CTR and industrial services is 1.40% CTR.<br />
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<b>Average Click-Through Rate (CTR) for All industries</b><br />
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Across all industries the average click-through rate in Google AdWords is 1.91% CTR for search network and 0.35% CTR for display network.<b> </b><br />
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Ravindrahttp://www.blogger.com/profile/07650204683066566296noreply@blogger.com0