Monday, February 27, 2017

Google Panda Takes Into Account Site Quality Including Site Architecture

Google's John Mueller said in a video hangout on Friday at the 8:54 mark that Google's Panda algorithm takes into account site quality, including the site architecture. John said, "when we look at Panda we see that as something that is more like a general kind of quality evaluation of the web site and it takes into account everything around the site."

The question asked was "Does Panda take site architecture into account when doing Panda score or would fixing those categories make no difference at all?"

John said:

So that is something where if we find issues across the site where we think this is essentially affects the quality of the web site overall, then that is something that might be taken into account there.

So if you are saying that your category pages are really bad and that is something you really can improve then that is something I’d work on, I’d work to improve.

Here is the video embed:

Via @johnmu Panda takes everything into account site quality-wise, including architecture (which can impact content)


Wednesday, November 9, 2016

Google slaps 'repeat offender' tag on unsafe sites

Google is closing a loophole in its Safe Browsing search policy. While it already flags sites that violate its malware, phishing and other policies, bad actors can temporary halt those activities. Then, once the warnings are removed, they resume, and unsuspecting searchers are none the wiser. Starting today, however, Google is flagging such sites as "repeat offenders," and webmasters won't be able to appeal the warnings for 30 days.

Hacked websites will not be classified as repeat offenders; "only sites that purposefully post harmful content will be subject to the policy," Google notes. There's nothing stopping you from clicking on a link anyway, of course, but a Google Search warning will no doubt dissuade a lot of users. In addition, Google Chrome will put up another warning page that will probably convince the majority of users to not enter a dangerous site.

Google's Safe Search no doubt stops a lot of hacking, and the new policy will help. What's really needed is a way to stop or limit the damage from email phishing attacks, however. Those have caused some of the largest breeches on the internet, reportedly including the hack of Clinton campaign chair John Podesta.

Source: Google

Tuesday, June 14, 2016

DMOZ Redesign On 18th Birthday

Recently one week back DMOZ designed changed to new look

Few people noticed and you can't blame them, but back earlier this month, DMOZ announced on their 18th birthday that they have redesigned their old and legendary web directory - the open web directory.

Here is the new look, which is mobile friendly.

Wednesday, June 1, 2016

Google App for iOS Gets a Speed Boost

The Google app for iOS is now faster according to an official announcement from the company. In addition to cutting down loading times the app is been updated with the new features that are designed to help people save time and get information more quickly.

On-Page SEO in 2016: The 8 Principles for Success

On-page SEO is no longer a simple matter of checking things off a list. There's more complexity to this process in 2016 than ever before, and the idea of "optimization" both includes and builds upon traditional page elements. In this Whiteboard Friday, Rand explores the eight principles you'll need for on-page SEO success going forward.

Wednesday, May 18, 2016

Introducing rich cards

Rich cards are a new Search result format building on the success of rich snippets. Just like rich snippets, rich cards use structured markup to display content in an even more engaging and visual format, with a focus on providing a better mobile user experience.