Average Conversion Rate (CVR) in Google AdWords by industry

Using Google AdWords (PPC) everybody wants to increase  their conversion rates what ever they spent. We see here how much each  industry got good Conversion Rates (CVR) for well optimized campaigns

You can find averages across these AdWords metrics for top most industries:

These all industries Finance and Insurance industries convert amazingly well on both the search network Conversion Rate (CVR) is 7.19% CVR  and for same industry Display Network Conversion Rate (CVR) is 1.75% CVR. Easily we converted good CTR in this industry while well written ad campaign with relevant ad copy

After that other industries are with high Search Network Conversion Rates (CVR) include Consumer Services is 5.00% CVR, Advocacy is 4.67% CVR, after that slight difference between Real Estate & Legal CVRs are 4.40% and 4.35% are respectively.

Other side industries are with high display Network Conversion Rates (CVR) include Home Goods and Real Estate are 2.19% and 1.49% respectively.

For E-commerce clients may not have many options to change their offer and consequently suffer one of the poorer average search conversion rates (1.91% CVR).Google AdWords advertisers should focus on improving the performance of their keywords with high commercial intent to yield the most out of their search campaigns.

Average Conversion Rate (CVR) for All industries

 

Across all industries the average Conversion Rate (CVR) in Google AdWords is 2.70% CTR for search network and 0.89% CTR for display network.