Average Click-Through Rate (CTR) in Google AdWords by industry

 Using Google AdWords (PPC) we can increased in sales/leads immediately for all industries. But which industries are good for average Click-Through Rate (CTR) read here

You can find averages across these AdWords metrics for top most industries:

These all industries Dating and personal services really work with PPC in Search Neteork, the average Click-Through Rate (CTR) for this industry is 3.40% across all industries. Easily we can get it write powerful emotional ad copy when your users are searching for love.

After that other industries are with high Search Network Click-Through Rate's (CTRs) include Finance is 2.65% CTR, B2B is 2.55% CTR, Consumer Services is 2.40% CTR, and Technology next with 2.38% CTR.

Legal services are struggle to attract attention on Search Network ads with low average 1.35% CTR. Due to advertising restrictions enforced by both Google and government organizations so Legal services are not attract the customer in respective industry

Other industries that often have poor Click-Through Rate's are eCommerce is 1.66% CTR and industrial services is 1.40% CTR.

 Average Click-Through Rate (CTR) for All industries

Across all industries the average click-through rate in Google AdWords is 1.91% CTR for search network and 0.35% CTR for display network.