Google launched new product Google Analytics 360 Suite for enterprise marketers

Google is introducing a new product for enterprise marketers today that will compete Adobe’s Marketing Cloud and similar services. The new product name is Google Analytics 360 Suite.

Google Analytics 360 Suite will will combine of 3 main products into a single solution for marketers. Google Analytics 360 combines the Google Analytics Premium (now as Google Analytics 360) and Adometry (which it acquired in 2014 and which is now as Attribution 360), with an enterprise-class version of Google’s Tag Manger and three new products (Audience Center 360, Data Studio 360, and Optimize 360).

One of the Google senior diecrtoe of product management Babak Pahlavan said that, "Google Analytics 360 Suite is to provide marketers with a new solution that helps them work more efficiently in a multi-screen world".

“But this is about understanding the customer journey all the way to conversion,” Pahlavan added.

This product consists of these six different applications that are all tightly integrated with each other is meant to help marketers engage with the right users at the right time and help advertisers understand their customers’ journeys better.

Google Analytics 360 — the re-branded version of Google Analytics Premium. It’s where all of the measurement data Google collects comes together, after all.

Audience Center 360 - a data management platform that will be integrated with Google’s own tools (including DoubleClick) but that can also pull in data from third-party providers.

Optimize 360 - another completely new product, Google will now make it easier for marketers to run A/B tests on their sites to, for example, find the best version of a text snippet or image.

Google Data Studio 360 - this is where all of the data visualization and analysis happens

Google Tag Manager, Google Analytics and Attribution are all rebranded versions of existing tools that will now get additional features. Most of these changes are scheduled to roll out over the next couple of months.

Google Analytics 360 Suite have four new products (Audience Center, Data Studio, Optimize and Tag Manager) are now in limited beta.

Who ever already using Google Analytics Premium and Adometry Google will send an invite to join the new betas in the coming months.

here is snapshot of Google Analytics 360 Suite