Google slaps 'repeat offender' tag on unsafe sites

Google is closing a loophole in its Safe Browsing search policy. While it already flags sites that violate its malware, phishing and other policies, bad actors can temporary halt those activities. Then, once the warnings are removed, they resume, and unsuspecting searchers are none the wiser. Starting today, however, Google is flagging such sites as "repeat offenders," and webmasters won't be able to appeal the warnings for 30 days.Hacked websites...

DMOZ Redesign On 18th Birthday

Recently one week back DMOZ designed changed to new look Few people noticed and you can't blame them, but back earlier this month, DMOZ announced on their 18th birthday that they have redesigned their old and legendary web directory DMOZ.org - the open web directory. Here is the new look, which is mobile friendl...

Google launches Springboard, an AI-powered assistant for its enterprise customers

Google has unwrapped two significant announcements for its enterprise customers, the most notable of which is the rollout of Springboard, a new digital assistant to help enterprise companies that make use of Google’s services for busines...

Google App for iOS Gets a Speed Boost

The Google app for iOS is now faster according to an official announcement from the company. In addition to cutting down loading times the app is been updated with the new features that are designed to help people save time and get information more quickl...

On-Page SEO in 2016: The 8 Principles for Success

On-page SEO is no longer a simple matter of checking things off a list. There's more complexity to this process in 2016 than ever before, and the idea of "optimization" both includes and builds upon traditional page elements. In this Whiteboard Friday, Rand explores the eight principles you'll need for on-page SEO success going forwar...

Introducing rich cards

Rich cards are a new Search result format building on the success of rich snippets. Just like rich snippets, rich cards use schema.org structured markup to display content in an even more engaging and visual format, with a focus on providing a better mobile user experience. ...

Google to ban payday loan advertisements

Google’s ban on payday loan ads will cost the company millions. Paid search research firm, AdGooroo, estimates Google will lose $34.5 million in US ad revenue on desktop alone. While a considerable sum, Google’s not like to feel much of a pinch considering it took in over $64 billion in total ad revenue in 201...

Google’s mobile-friendly algorithm boost has rolled out

Google has fully rolled out the second version of the mobile-friendly update today. Google Webmaster Trends Analyst John Mueller announced it this morning on Twitter, saying, “The mobile changes mentioned here are now fully rolled out...

Google: isSimilarTo Not Similar To Canonicals

All of you know what a canonical does, right? It basically is a 301 redirect designed for spiders only - more on that over here. But many of you do not know about the isSimilarTo schema. As defined by schema.org, it is a pointer to another, functionally similar product (or multiple products). One webmaster asked John Mueller of Google if it is treated by Google the same as Google treats a canonical. The answer is no. Here are the tweets @cremf...

Google Tests Lifetime Value Report in Analytics

Google Analytics has added a new report to some analytics users reports named the Lifetime Value report. The Lifetime Value report shows the value of your different users acquired through different channels. Google explains the "report lets you understand how valuable different users are to your business based on lifetime performance across multiple sessions. For example, you can see lifetime value for users you acquired through email or paid...

Google will update Mobile Friendly Ranking Factors in May 2016

Google announced that the mobile friendly ranking algorithm which launched on April 21, 2015 will be getting a ranking signal boost in the beginning of May. Klemen Kloboves from Google said "beginning in May, we’ll start rolling out an update to mobile search results that increases the effect of the ranking signal to help our users find even more pages that are relevant and mobile-friendly." He said two more things: (1) "If you've already made...

Google launched new product Google Analytics 360 Suite for enterprise marketers

Google is introducing a new product for enterprise marketers today that will compete Adobe’s Marketing Cloud and similar services. The new product name is Google Analytics 360 Suite.Google Analytics 360 Suite will will combine of 3 main products into a single solution for marketers. Google Analytics 360 combines the Google Analytics Premium (now as Google Analytics 360) and Adometry (which it acquired in 2014 and which is now as Attribution 360),...

Google confirmed removing Page Rank Toolbar soon

Recently Google has confirmed with Search Engine Land removing Page Rank Toolbar very soon. Previously we are using a a tool or a browser that shows you Page Rank data of your site form Google, within the next couple weeks it will begin not to show any data at all.Google explained Page Rank will not be removing completely only Page Rank data shown in the Toolbar are going away completely. For website Page Rank Google still uses Page Rank data...

Average Conversion Rate (CVR) in Google AdWords by industry

Using Google AdWords (PPC) everybody wants to increase  their conversion rates what ever they spent. We see here how much each  industry got good Conversion Rates (CVR) for well optimized campaignsYou can find averages across these AdWords metrics for top most industries: These all industries Finance and Insurance industries convert amazingly well on both the search network Conversion Rate (CVR) is 7.19% CVR  and for same industry...

Average Click-Through Rate (CTR) in Google AdWords by industry

 Using Google AdWords (PPC) we can increased in sales/leads immediately for all industries. But which industries are good for average Click-Through Rate (CTR) read here You can find averages across these AdWords metrics for top most industries: These all industries Dating and personal services really work with PPC in Search Neteork, the average Click-Through Rate (CTR) for this industry is 3.40% across all industries. Easily...