Google: isSimilarTo Not Similar To Canonicals

All of you know what a canonical does, right? It basically is a 301 redirect designed for spiders only - more on that over here. But many of you do not know about the isSimilarTo schema. As defined by schema.org, it is a pointer to another, functionally similar product (or multiple products).

One webmaster asked John Mueller of Google if it is treated by Google the same as Google treats a canonical. The answer is no.

Here are the tweets @cremf & @JohnMu

 

So they are not really similar at all. Good question, never seen it before.

Google Tests Lifetime Value Report in Analytics

Google Analytics has added a new report to some analytics users reports named the Lifetime Value report. The Lifetime Value report shows the value of your different users acquired through different channels.

Google explains the "report lets you understand how valuable different users are to your business based on lifetime performance across multiple sessions. For example, you can see lifetime value for users you acquired through email or paid search. With that information in hand, you can determine a profitable allocation of marketing resources to the acquisition of those users."

Here is a screen shot of the option in the acquisition tab, which I personally do not see, but +RanyereRodrigues shared on Google+.

Here is a picture of the report:

For more details, see this help article.

source: www.seroundtable.com/google-analytics-lifetime-value-report-beta-21846.html

Google will update Mobile Friendly Ranking Factors in May 2016

Google announced that the mobile friendly ranking algorithm which launched on April 21, 2015 will be getting a ranking signal boost in the beginning of May.

Klemen Kloboves from Google said "beginning in May, we’ll start rolling out an update to mobile search results that increases the effect of the ranking signal to help our users find even more pages that are relevant and mobile-friendly."

He said two more things:

(1) "If you've already made your site mobile-friendly, you will not be impacted by this update." Will you not benefit more from this update if they are boosting the signal? Or maybe the change will only have a negative impact on pages that are not mobile friendly?

(2) "The intent of the search query is still a very strong signal - so even if a page with high quality content is not mobile-friendly, it could still rank well if it has great, relevant content." So non-mobile friendly pages can and will still rank, if the query deserves it.

We've covered the first mobile friendly update exhaustively and you can catch up on all of that over here if you have the time.

In short, test your pages to make sure they are mobile friendly using this tool.

The first mobile friendly update was not a "mobilegeddon" as many expected it would be. This one will have even less of an impact than the first, so this one should not be a geddon at all.

Gary Illyes even said that on Google+, "was there anything catastrophic about the first mobile friendly update? If not, then I'd prefer ditching that name."

So no need to panic, just go mobile friendly already if you are not.

source: https://www.seroundtable.com/google-mobile-friendly-algorithm-to-get-a-signal-boost-in-may-21794.html

Google launched new product Google Analytics 360 Suite for enterprise marketers

Google is introducing a new product for enterprise marketers today that will compete Adobe’s Marketing Cloud and similar services. The new product name is Google Analytics 360 Suite.

Google Analytics 360 Suite will will combine of 3 main products into a single solution for marketers. Google Analytics 360 combines the Google Analytics Premium (now as Google Analytics 360) and Adometry (which it acquired in 2014 and which is now as Attribution 360), with an enterprise-class version of Google’s Tag Manger and three new products (Audience Center 360, Data Studio 360, and Optimize 360).

One of the Google senior diecrtoe of product management Babak Pahlavan said that, "Google Analytics 360 Suite is to provide marketers with a new solution that helps them work more efficiently in a multi-screen world".

“But this is about understanding the customer journey all the way to conversion,” Pahlavan added.

This product consists of these six different applications that are all tightly integrated with each other is meant to help marketers engage with the right users at the right time and help advertisers understand their customers’ journeys better.

Google Analytics 360 — the re-branded version of Google Analytics Premium. It’s where all of the measurement data Google collects comes together, after all.

Audience Center 360 - a data management platform that will be integrated with Google’s own tools (including DoubleClick) but that can also pull in data from third-party providers.

Optimize 360 - another completely new product, Google will now make it easier for marketers to run A/B tests on their sites to, for example, find the best version of a text snippet or image.

Google Data Studio 360 - this is where all of the data visualization and analysis happens

Google Tag Manager, Google Analytics and Attribution are all rebranded versions of existing tools that will now get additional features. Most of these changes are scheduled to roll out over the next couple of months.

Google Analytics 360 Suite have four new products (Audience Center, Data Studio, Optimize and Tag Manager) are now in limited beta.

Who ever already using Google Analytics Premium and Adometry Google will send an invite to join the new betas in the coming months.

here is snapshot of Google Analytics 360 Suite

Google confirmed removing Page Rank Toolbar soon

Recently Google has confirmed with Search Engine Land removing Page Rank Toolbar very soon. Previously we are using a a tool or a browser that shows you Page Rank data of your site form Google, within the next couple weeks it will begin not to show any data at all.

Google explained Page Rank will not be removing completely only Page Rank data shown in the Toolbar are going away completely. For website Page Rank Google still uses Page Rank data internally within the ranking algorithm continues.

For years and years, Google has exposed Page Rank from their Toolbars and browsers and hasn’t updated the Page Rank score in it in years.

Average Conversion Rate (CVR) in Google AdWords by industry

Using Google AdWords (PPC) everybody wants to increase  their conversion rates what ever they spent. We see here how much each  industry got good Conversion Rates (CVR) for well optimized campaigns

You can find averages across these AdWords metrics for top most industries:

These all industries Finance and Insurance industries convert amazingly well on both the search network Conversion Rate (CVR) is 7.19% CVR  and for same industry Display Network Conversion Rate (CVR) is 1.75% CVR. Easily we converted good CTR in this industry while well written ad campaign with relevant ad copy

After that other industries are with high Search Network Conversion Rates (CVR) include Consumer Services is 5.00% CVR, Advocacy is 4.67% CVR, after that slight difference between Real Estate & Legal CVRs are 4.40% and 4.35% are respectively.

Other side industries are with high display Network Conversion Rates (CVR) include Home Goods and Real Estate are 2.19% and 1.49% respectively.

For E-commerce clients may not have many options to change their offer and consequently suffer one of the poorer average search conversion rates (1.91% CVR).Google AdWords advertisers should focus on improving the performance of their keywords with high commercial intent to yield the most out of their search campaigns.

Average Conversion Rate (CVR) for All industries

 

Across all industries the average Conversion Rate (CVR) in Google AdWords is 2.70% CTR for search network and 0.89% CTR for display network.

Average Click-Through Rate (CTR) in Google AdWords by industry

 Using Google AdWords (PPC) we can increased in sales/leads immediately for all industries. But which industries are good for average Click-Through Rate (CTR) read here

You can find averages across these AdWords metrics for top most industries:

These all industries Dating and personal services really work with PPC in Search Neteork, the average Click-Through Rate (CTR) for this industry is 3.40% across all industries. Easily we can get it write powerful emotional ad copy when your users are searching for love.

After that other industries are with high Search Network Click-Through Rate's (CTRs) include Finance is 2.65% CTR, B2B is 2.55% CTR, Consumer Services is 2.40% CTR, and Technology next with 2.38% CTR.

Legal services are struggle to attract attention on Search Network ads with low average 1.35% CTR. Due to advertising restrictions enforced by both Google and government organizations so Legal services are not attract the customer in respective industry

Other industries that often have poor Click-Through Rate's are eCommerce is 1.66% CTR and industrial services is 1.40% CTR.

 Average Click-Through Rate (CTR) for All industries

Across all industries the average click-through rate in Google AdWords is 1.91% CTR for search network and 0.35% CTR for display network.