Google: isSimilarTo Not Similar To Canonicals

All of you know what a canonical does, right? It basically is a 301 redirect designed for spiders only - more on that over here. But many of you do not know about the isSimilarTo schema. As defined by schema.org, it is a pointer to another, functionally similar product (or multiple products). One webmaster asked John Mueller of Google if it is treated by Google the same as Google treats a canonical. The answer is no. Here are the tweets @cremf...

Google Tests Lifetime Value Report in Analytics

Google Analytics has added a new report to some analytics users reports named the Lifetime Value report. The Lifetime Value report shows the value of your different users acquired through different channels. Google explains the "report lets you understand how valuable different users are to your business based on lifetime performance across multiple sessions. For example, you can see lifetime value for users you acquired through email or paid...

Google will update Mobile Friendly Ranking Factors in May 2016

Google announced that the mobile friendly ranking algorithm which launched on April 21, 2015 will be getting a ranking signal boost in the beginning of May. Klemen Kloboves from Google said "beginning in May, we’ll start rolling out an update to mobile search results that increases the effect of the ranking signal to help our users find even more pages that are relevant and mobile-friendly." He said two more things: (1) "If you've already made...

Google launched new product Google Analytics 360 Suite for enterprise marketers

Google is introducing a new product for enterprise marketers today that will compete Adobe’s Marketing Cloud and similar services. The new product name is Google Analytics 360 Suite.Google Analytics 360 Suite will will combine of 3 main products into a single solution for marketers. Google Analytics 360 combines the Google Analytics Premium (now as Google Analytics 360) and Adometry (which it acquired in 2014 and which is now as Attribution 360),...

Google confirmed removing Page Rank Toolbar soon

Recently Google has confirmed with Search Engine Land removing Page Rank Toolbar very soon. Previously we are using a a tool or a browser that shows you Page Rank data of your site form Google, within the next couple weeks it will begin not to show any data at all.Google explained Page Rank will not be removing completely only Page Rank data shown in the Toolbar are going away completely. For website Page Rank Google still uses Page Rank data...

Average Conversion Rate (CVR) in Google AdWords by industry

Using Google AdWords (PPC) everybody wants to increase  their conversion rates what ever they spent. We see here how much each  industry got good Conversion Rates (CVR) for well optimized campaignsYou can find averages across these AdWords metrics for top most industries: These all industries Finance and Insurance industries convert amazingly well on both the search network Conversion Rate (CVR) is 7.19% CVR  and for same industry...

Average Click-Through Rate (CTR) in Google AdWords by industry

 Using Google AdWords (PPC) we can increased in sales/leads immediately for all industries. But which industries are good for average Click-Through Rate (CTR) read here You can find averages across these AdWords metrics for top most industries: These all industries Dating and personal services really work with PPC in Search Neteork, the average Click-Through Rate (CTR) for this industry is 3.40% across all industries. Easily...